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Jane Mousseau
creative + copywriter
As a 50-year-old heritage brand, Irish Spring wanted to connect with a new generation of Zillennial gamers who don’t give an F about freshness. In fact, 1 in 5 won’t even put down the controller to take a shower. So, we helped them level up their hygiene game by creating the world’s first gaming shower.
Following an April Fools Day teaser drop, we debuted the very real innovation in a Twitch livestream with influencer FaZe Santana, as he steps foot into the creepy, culty, clean of Land of Irish Spring, a nod to the brand’s very first Superbowl ad campaign that debuted that spring.