New Yorkers have seen it ALL. Rattlesnake support animals? Check. Monks smoking blunts? Yawn. Dildos used as doorstops? Duh.
It’s this can’t-be-bothered attitude that sets New Yorkers apart and makes New York Festivals’ judges the toughest to impress. So to turn the New York Festivals show from sidelined to seen in advance of the 2023 advertising awards season, we challenged the industry to do the impossible: show us something we haven’t seen.
Awards:
Clio Awards: Bronze (Editing)
Clio Award Shortlist: (Sound Design)
The One Show: Merit (OOH; Print & Promotional)
The One Show: Shortlist (Film & Video; Moving Image Craft & Production; OOH)
Agency: BCW
As a 50-year-old heritage brand, Irish Spring wanted to connect with a new generation of Zillennial gamers who don’t give an F about freshness. In fact, 1 in 5 won’t even put down the controller to take a shower. So, we helped them level up their hygiene game by creating the world’s first gaming shower.
Following an April Fools Day teaser drop, we debuted the very real innovation in a Twitch livestream with influencer FaZe Santana, as he steps foot into the creepy, culty Land of Irish Spring, a nod to the brand’s very first Superbowl ad that debuted that spring.
Agency: BCW
On April Fools Day, we dropped our teaser content, daring the world to wonder…are they for real?
There’s nothing cozier at the holidays than snuggling up with Mr. Whiskers or Smokey. 62% of pet owners even say they’d rather snuggle their pet than their partner. But cuddling up also means getting covered in unwanted pet hair. Not cute!
To promote the release of Suavitel's Shed Shield, a detergent that repels pet hair, we dropped the Cuddle Crewneck, a holiday sweater designed for maximum cuddles, minimal shedding and a major Instagram moment. Through an exclusive consumer giveaway and influencer gifting, the brand helped pet parents #StayMerryNotHairy, this holiday season.
Agency: BCW/Burson
39 million people are still living with HIV. That’s why the Elton John AIDS Foundation launched The Rocket Fund, a $125 million initiative to help end AIDS by 2030. The Rocket Fund approached us to develop and execute their first campaign, ‘Let Your Inner Out,’ inspiring everyone to show up and show out in the fight against AIDS.
Real client, real work, spec copy
Anthem Awards: Gold (Campaign - Non-Profit)
Agency: BCW/Burson
Spotify has transformed the way we access music. But it’s also faced baseless criticism around its payment to artists. To thoughtfully enter the conversation and clear up misconceptions, we developed a microsite dedicated to addressing the realities of industry payment.
Site: https://loudandclear.byspotify.com/
Agency: SJR
As restaurants reopened amid COVID, Chick-fil-A needed to help their Operators prepare for indoor dining again. Our B2B campaign reminded Operators and their employees of new safety & operational protocols - and tried and true hospitality tips.
Role: Concept, Copy, Script
Agency: SJR
Redesigned guides for Operators looking to reopen their dining rooms.
Redesigned guides for Operators looking to reopen their dining rooms.
