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Jane Mousseau
creative + copywriter
There’s nothing better than cozying up to Mr. Whiskers or Smokey. 62% of pet owners even say they’d rather snuggle their pet than their partner. But cuddling up also means getting covered in unwanted pet hair. Not cute!
To promote the release of Suavitel's Shed Shield, a detergent that repels pet hair, we dropped the Cuddle Crewneck, a holiday sweater designed for maximum cuddles and minimal shedding. The pre-treated, totally ridiculous sweaters got buzz through an exclusive consumer giveaway and influencer gifting, helping pet parents #StayMerryNotHairy, this holiday season.